THE WORLD TRADE CENTER: SEE FOREVER THEATRE

One World Observatory, New York City (USA)

The Hettema Group (LA) for One World Observatory

2015

The only non-US company to be involved with the new observatory of the World Trade Center in New York, Réalisations Inc. Montréal designed and produced a two-and-a-half-minute video for the See Forever Theater permanent installation. Invited by The Hettema Group of California for the preliminary phase of the project, our creative team first undertook the proof of concept - from design to volumetry and 3D-mapping projection - for this video projection on a moving 3D volume project. Réalisations then scripted and produced the video which included original footage in New York, computer graphics and musical art direction.


The result aims to provide visitors of the Observatory with an alternative view of the Big Apple and to highlight the human aspects of New Yorkers' everyday life.

 

AT THE TOP OF THE WORLD TRADE CENTER
AT THE TOP OF THE WORLD TRADE CENTER
Video

Réalisations’ concept was to show NYC from a non-iconographic perspective through the use of images and a soundscape that reflect the gestures, rhythm and street sounds of the walking pace of New Yorkers in their city. To do this we shot original 4K video footage and high resolution still photographs in the streets of the city and then blended them in our studio with digital imagery created by our visual team.

The screen is an astonishing 80’ long by 12’ high- thus requiring large high resolution video files since the public’s viewing distance is very short. Due to the 3D nature of the screen, images are projected by synchronizing 2 projectors on an area – one each from opposing 45° angles. Towards the end of the video sequence, the screen lifts up in sections to reveal the real New York skyline in a WOW moment.

Since the project’s timeline was very aggressive there was no room for error. The client requested that the concept of the tracking projections on a 3D screen be fully mocked up and tested before fabrication and installation. 

Réalisations had a functioning motorized mock-up of a section of the 3D screen manufactured and we programmed the tracking of the video to match the raising of the screen in our studio by synchronizing the video with the encoders on the motors.

The Hettema Group was awarded the Themed Entertainment Association’s 2016 Thea Awards for Outstanding Achievement for the One World Observatory project of which Realisation’s See Forever Theatre was a component.

Due to the 3D nature of the screen, images are projected by synchronizing 2 projectors on an area – one each from opposing 45 ° angles.
The screen is an amazing 80’ long by 12’ high thus requiring large high resolution video files since the public’s viewing distance is very short.
Prototype mock-up for 3D mapping and video-projection
Projection of our movie on prototype 3d moving surfaces
Actual projected HD video is 80' long
Tests, mock-ups and rendering