Renaissance Hotels, known for helping the next generation of business travellers discover unexpected cultural experiences, opened the first digitally enhanced hotel in the heart of the NYC garment district in the spring of 2016.
Guests and visitors entering the hotel from either 34th or 35th Streets interact with stunning digital displays projected along the corridor, a passage which spans the length of the block. The display does not change on its own, but responds to human movement; the interaction between guests and the wall creates a visual tapestry of subtle, organic graphics.
In producing this ambient intelligence environment, a space that is sensitive and responsive to the presence of people, Réalisations utilized a variety of technologies including reflective wallpaper, motion detectors, projectors and 3D cameras to capture and project data and movement occurring in the corridor.
The result is a “living” interactive hotel, which showcases the vision of the digital future.
The hotel wished to feature transformative digital experiences that would undeniably change the hotel scene. Réalisations was called in because the client wanted someone who could “not only imagine what we wanted but could also deliver it.”
The challenge was to imagine next generation digital technology not seen in any other New York hotel.
Réalisations’ four installations at the hotel – ambient intelligence corridor, interactive concierge alcove through gesture, LED clock and remarkable lobby photos– successfully integrated the desire for a digitally enhanced hotel and the Business Unusual brand of Renaissance Hotels.
Guests interact with an ambient intelligence environment of stunning visual tapestry through subtle, organic movements and graphic patterns. This “living” wall transforms as guests journey through the 140’ long entrance hall, featuring imagery and neighborhood experiences. We created the projected tapestry and the accompanying interactive soundscape that are triggered by the twenty-one motion sensors tied to our SENS.ei system.
Images of NYC by photographer Nicolas Ruel commissioned by Réalisations are projected in the main lobby and, at the top of the hotel, four-story LED screens illuminate the skyline with an ever-changing dynamic digital clock that enhances the building signature.
The Renaissance New York Midtown is the city’s first “living” hotel and is comprised of sensational, ever-changing digital experiences inspired by the fashion and artistic industries in the neighborhood which are an integral and informative element of the design. Specifically designed to interact with visitors from the moment they enter the hotel, the property features ambient intelligent corridors that respond to human movement, digitally enhanced elevator banks, and a never-before-seen Discovery Portal powered by Time Out that showcases hyper-local neighborhood guides on a user-friendly digital alcove to be accessed with the point of a finger or tap of a foot. A four-story LED digital clock at the top of the building also brings the hotel to life adding a beacon of light to the city’s skyline for all to enjoy.
- PR Newswire's article published on February 02, 2016
- Forbes Lifestyle’s article published on March 17, 2016
- Marriott News Center's article, the hotel's celebration debut with guests artists, published on June 06, 2016
- Renaissance New York Midtown Hotel's website
- Marriott Press Release (Online)
- Time Out New York's website