ABB is a pioneering technology leader in creating “digitally connected and enabled industrial equipment and systems”. Réalisations was asked to create a trade show set-up to showcase their line of metal enclosure capacitor banks. The initial request was for a solution that would feature the three product models, highlighting each one’s features in a comprehensive and engaging way for their international trade show series- the ABB Customer World Tour.
Straightforward Solutions for Captivating Customers
Due to their weight and size, ABB could not physically bring each metal enclosure capacitor bank to the shows, let alone transport them between international destinations, so Réalisations suggested interactive projections inside a single self-contained presentation booth. Potential clients enter the booth, and with the direction of the ABB presenter are invited to explore the visual components of each capacitor bank, along with text detailing the functions of the parts. The projections are triggered by motion sensors inside the space. The hands-free technology does not require operators to touch or handle equipment during the experience. This allows the presenter to address a handful of clients at once, and facilitates a much clearer presentation than a self-led touch screen experience akin to a web application.
The Road-Ready Necessities
Réalisations, with the help of Trafic Design, designed both the physical booth materials and the audio-visual equipment, so that they could be efficiently transported over the course of the tour- not to mention easily set up and deconstructed along the way. Not only is the equipment road-ready and durable- it comes with an added bonus for the client. If ABB ever wanted to do a private presentation, outside of the trade show setting, they could simply take the audio-visual materials and present the same content projected onto a regular wall. The equipment was created with the needs of the client in mind, and designed to be as adaptable and low-maintenance as possible.
The metal enclosure capacitor bank trade booth premiered at the 2017 ABB Customer World Trade Show in Houston, TX. The trade show booth design and technology allow the presenters to showcase a range of products all in one demonstration, and aim to help grow client relations, brand recognition and widen the company’s reach within the professional communities.
Réalisations would like to thank Trafic Design for their help designing and constructing the trade show booth.